Definition[ edit ] A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals.
In these "Stage Assessments" they measured the degree to which each application supported or "covered" each business function or process, spending on the application, functional qualities, and technical qualities. These measures provided a comprehensive view of the application of IT to the business, the strengths and weaknesses, and a road map to improvement.
APM was widely adopted in the late s and through the s as organizations began to address the threat of application failure when the date changed to the year a threat that became known as Year or Y2K [ citation needed ].
During this time, tens of thousands of IT organizations around the world developed a comprehensive list of their applications, with information about each application.
In many organizations, the value of developing this list was challenged by business leaders concerned business plan portfolio examples the cost of addressing the Y2K risk.
In some organizations, the notion of business plan portfolio examples the portfolio was presented to the business people in charge of the Information Technology budget as a benefit of performing the work, above and beyond managing the risk of application failure.
There are two main categories of application portfolio management solutions, generally referred to as 'Top Down' and 'Bottom Up' approaches[ citation needed ]. The first need in any organization is to understand what applications exist and their main characteristics such as flexibility, maintainability, owner, etc.
Another approach to APM is to gain detailed understanding of the applications in the portfolio by parsing the application source code and its related components into a repository database i. Application mining tools, now marketed as APM tools, support this approach.
Hundreds of tools are available to support the 'Top Down' approach.
This is not surprising, because the majority of the task is to collect the right information; the actual maintenance and storage of the information can be implemented relatively easily. For that reason, many organizations bypass using commercial tools and use Microsoft Excel to store inventory data.
However, if the inventory becomes complex, Excel can become cumbersome to maintain. Automatically updating the data is not well supported by an Excel-based solution.
Finally, such an Inventory solution is completely separate from the 'Bottom Up' understanding needs. Many reasons may exist for this duplication, including the former prominence of departmental computing, the application silos of the s and s, the proliferation of corporate mergers and acquisitions, and abortive attempts to adopt new tools.
Regardless of the duplication, each application is separately maintained and periodically upgraded, and the redundancy increases complexity and cost. With a large majority of expenses going to manage the existing IT applications, the transparency of the current inventory of applications and resource consumption is a primary goal of application portfolio management[ citation needed ].
This enables firms to: Portfolio[ edit ] Taking ideas from investment portfolio management, APM practitioners gather information about each application in use in a business or organization, including the cost to build and maintain the application, the business value produced, the quality of the application, and the expected lifespan[ citation needed ].
Using this information, the portfolio manager is able to provide detailed reports on the performance of the IT infrastructure in relation to the cost to own and the business value delivered.
Definition of an application[ edit ] In application portfolio management, the definition of an application is a critical component. Many service providers help organizations create their own definition, due to the often contentious results that come from these definitions.
In order to be counted, each component must not be a member of another application. Software component — An executable set of computer instructions contained in a single deployment container in such a way that it cannot be broken apart further.
A zip file may contain zero or more software components because it is easy to break them down further by unpacking the ZIP archive. Software application and software component are technical terms used to describe a specific instance of the class of application software for the purposes of IT portfolio management.
See application software for a definition for non-practitioners of IT Management or Enterprise Architecture. The art and practice of software application portfolio management requires a fairly detailed and specific definition of an application in order to create a catalog of applications installed in an organization.
The requirements of a definition for an application[ edit ] The definition of an application has the following needs in the context of application portfolio management: It must be simple for business team members to explain, understand, and apply. It must make sense to development, operations, and project management in the IT groups.
It must be useful as an input to a complex function whose output is the overall cost of the portfolio.
In other words, there are many factors that lead to the overall cost of an IT portfolio. The sheer number of applications is one of those factors. Therefore, the definition of an application must be useful in that calculation.
It must be useful for the members of the Enterprise Architecture team who are attempting to judge a project with respect to their objectives for portfolio optimization and simplification.
It must clearly define the boundaries of an application so that a person working on a measurable 'portfolio simplification' activity cannot simply redefine the boundaries of two existing applications in such a way as to call them a single application. Many organizations will readdress the definition of an application within the context of their IT portfolio management and governance practices.
For that reason, this definition should be considered as a working start. Examples[ edit ] The definition of an application can be difficult to convey clearly.A comprehensive approach to portfolio management to select new product development projects to maximize value, achieve balance & support strategy.
A business portfolio analysis is essentially a process of looking at a company's products and services and categorizing them based on how well they're performing and their competitiveness. The. The extent to which the business plan is written out largely depends on the requirements of the agency providing the finance.
If you want to apply for a loan, investment or other external finance, a fully-fledged business plan is clearly needed. IT application portfolio management (APM) is a practice that has emerged in mid to large-size information technology (IT) organizations since the mids .Application portfolio management attempts to use the lessons of financial portfolio management to justify and measure the financial benefits of each application in comparison to the costs of the application's maintenance.
The world's best WordPress business themes to skyrocket your services and reach the extreme levels of success easily. With our list of top-notch corporate business themes, you can create pages of all types. An organization or economic system where goods and services are exchanged for one another or for money..
Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit..
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