Audience[ edit ] Business plans may be internally or externally focused.
Sound like a nightmare? The market in this case is the school cafeteria. And yet, despite or, rather, because of these headaches, the lunchroom lately has been a hub of entrepreneurial activity.
The American school lunch market dates back towhen Congress began subsidizing lunches for students who could not afford them.
Today the market is undergoing a health-food revolution, driven by concerns about rising levels of childhood obesity and ever-rising demand for organic and locally grown foods. A federal law that went into effect last year mandates that all school districts create "wellness policies" or lose government funding.
Not to be outdone, states and cities have set limits on fat and sugar content and, in some cases, banned entire classes of food. One of the city's yogurt suppliers, the French conglomerate Group Danone, decided to pass rather than deal with the regulation.
It was all part of the company's expansion plan: In five years, Upstate Niagara, which had done no school sales previously, has established school business in 49 states, with more growth in sight.
Agricultural giant ADM has developed trans-fat-free refried beans and chicken nuggets that are sold in schools, and Nabisco has introduced trans-fat-free snacks. But sometimes meeting nutritional requirements isn't enough. UL Klondike division offered schools a low-calorie line that it had been marketing to adults.
If he changed his recipe so that his kid-friendly packets of ice cream pellets complied with the new dietary rules, they would carry his product. Mosey asked suppliers to use less sugar and he reduced the portion size. He also cut his suggested retail prices by about a dollar.
He justified this by noting that vending machine operators pay lower rental fees in schools, meaning they could take a lower markup. Volume was high and the exposure was good for the brand.
The move paid off. What's more, the line generates margins comparable to the premium-priced ice cream that Mini Melts sells in shopping malls.
Now the company is looking to expand into more schools. Sep 1, More from Inc.Nov 12, · How to Write a Business Plan.
Creating a business plan will help you achieve your entrepreneurial goals. in the United States you can use the R.M.A figures to test your projections before the bank does.
Sample Business Plans. Sample Business Plan Template. Sample Small Business Business Plan.
Community Q&A. . A Business Plan is crucial for starting and running your business successfully.
Sound business plans can help you get a loan, keep you on track toward your goals, and provide a reference for benchmarking, reviewing results and making adjustments in your business. Looking for a Business Plan template to use to make planning your business simple? Use our Free Business Plan template to assist you in planning your start-up business.
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The business administrator is also expected to show initiative, managing priorities and own time, problem-solving skills, decision-making and the potential for people management responsibilities through mentoring or coaching others.
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