How is the global economy being affected by ecommerce The security issues of e commerce How will e commerce impact traditional businesses Problems with starting your ecommerce business Is there an age limit for starting an ecommerce business Ecommerce and fraud What skills are required for an e commerce business How to Write the Best E-Commerce Assignment Paper Writing a research paper assignment on e-commerce does not have to be a difficult task if you take the time to organize yourself. Getting good grades for your work can be easy if you get yourself into a routine for your work and always do your assignments and research at the same time every day. The more routine it becomes the easier it is to concentrate and get down to the actual task at hand.
With market place service as the product, Alibaba seeks to provide its customers convenience, wide variety at affordable prices and consistent high quality service.
The promotion plan covers all mediums with media advertisement to create awareness, point of sale to build loyalty, word of mouth to create credibility and influencer use to gain trust.
A mixture of targeted online and general offline advertisement is suggested to ensure awareness amongst general public is not compromised. Alibaba must utilize the highly developed road network in Hungary to transport its goods.
More importantly, it makes strategic sense for Hungary to invest in greenfield implementation of its own supply chain in Hungary. It is recommended that Alibaba implements penetration pricing and simultaneously introduce differential pricing for superior services such as instant delivery.
This analysis forms our basis for building the marketing plan. This section draws on the previous analysis and deals with the strategizing aspect. The marketing plan begins with definition of key objectives and deliverables sought.
Further, our customer segment is essentially all internet savvy people. There is special focus on segments of society for whom convenience is a valuable value proposition. Typically, old age population and working parents with little spare time constitute our target customers.
The industry is worth EUR 1. Hungary has the potential to become Europe entry point for Alibaba. Such an investment should translate to approximately 0. Alibaba acts as an intermediary bringing together the seller and the buyer. We essentially provide the value propositions of convenience along with a wide variety of products at cheap prices.
The following is a description of our entire service package: Currently all Hungary E-commerce business is either into Retail sector, or in to digital or online shopping but there is no E- commerce company which has everything under one roof whereas Alibaba plays an important role.
For all our products if it is into retail sector will have normal printed poly bags in the name of Alibaba and in case of electronic product packaging it will be same as we have currently.
Promotion direct as creating awareness about the organization's products or services to the target market. The promotion can be divided to two distinct categories; first one is face to face selling second one is advertising, promotion and publicity.
It is always a most big part of the promotional mix mainly because the far and wide reach of advertising and the message that we can send to the existing and potential customers. Most importantly, the good advertising can build a good brand for the company.
On the other hand, the bad advertising with a bad message may be cause the brand or product to fail. So, as Alibaba entering to the Hungary, at first, Alibaba will use the Media advertising in Hungary, because media advertising is very helpful to most companies that are familiar to the rising the competition in the present market.
And we can use the internet banners about Alibaba that take the searchers direct to their main website. Alibaba will expands its market through freebies. Freebies will be attract more clients and customer to use Alibaba as an online marketing platform.
On another hand, we will use the coupons, premiums and point-of-purchase displays to stimulate purchasing and sales and stimulate our potential customers about our online marketing. It always the direct contact with prospects and customers. And it is one of the most expensive forms of promotion.
Budapest is the center of highway, river and train transport, so we plan to build our main warehouse on the outskirts of Budapest. Therefore, the Freeport of Csepel of Budapest will be treated as our origin port, and other ports like Dunaujvaros, Szeged and some small ones are our destination ports.
Although we have various kinds of transport modes, highway will be our main choice. First, highway transport has comparable advantages in short-distance transportation, especially in the door-to-door transportation.as ecommerce. that a firm’s ebusiness infrastructure provides support for online e-commerce exchanges.
does. Ecommerce and e-business systems blur together at the business firm boundary. for instance. but such internal processes do not directly generate revenue for the firm from outside businesses or consumers.
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The e-commerce needs hierarchy There can be little doubt that the Internet makes it easier to start a global e-business than it ever has been to start a business before.) Serving a real need A successful e-commerce business model. do you attract customers? Dorm E IV â Endurance # 01 Chantelle Alipio # 21 Katya Manalang # 22 IE Manalastas # 24 Daphne Medina # 28 Jerina Nucup - Separate the page of the membersâ list and the.
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