Marketing has changed a ton in the last five years.
Dayna Rothman What makes fantastic marketing? How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service.
Whether you are in the B2B or B2C space, creating a lasting impression is what you are striving for. Some of the most innovative campaign are capturing attention both online and off, and leveraging sound, sight, taste, and even smell.
Looking for ways to create content that makes an emotional connection with your audience? Take a look at some examples of campaigns in the first half of that have done an amazing job of capturing the attention of their audience in a major way.
They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
Coke has smartly positioned themselves as a brand that connects millions of people across the world.
Recently, Coke has upped their game with how they get people to not only emotionally engage with their brand, but also with each other. They created a vending machine that enabled people in India and Pakistan to communicate.
And in Europe Coke is offering customers a chance to customize their own Coke bottles with their names. The most recent iteration is the idea of having a can of Coke that twists apart into two smaller cans so you can share! I immediately resonated with this.
So that is a bummer, but I have high hopes the concept will make it to the mainstream. Senador Volstead is a beer company based in Spain named after Senator Volstead, who decreed the start of prohibition in So how do you promote a beer that is themed after s prohibition?
Why not make it hidden on your own website? I have never seen anything like this, which immediately makes it memorable.
When you go onto the Senador Volstead website you might be confused at first because it appears to be a website selling teddy bears.Coca-Cola has really hit it out of the park recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can of Coke.
Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global. Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing.
The best campaigns have capitalized on the elements that make content shareable on social media. The feedback you provide will help us show you more relevant content in the future.
Dec 17, · Watch video · Truly memorable ad campaigns create a visceral response -- one of joy, wonder, shock, inspiration, motivation, compassion or surprise.
“If this is achieved, chances are the message will break. I can’t wait for Deadpool 2 to come out. I mean I literally can’t wait, because Deadpool 2’s marketing campaign makes me want to hurl myself into a mincer and I really . Look closer and you’ll see why this lake has amazed photographers for years – underneath the water is an incredible forest home to hundreds of decaying trees.
Nearly 30 meters deep, the lake was formed after a huge limestone landslide pushed an entire forest under the water.