The benefits and drawbacks of incorporating marketing into the sales function of an organization

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The benefits and drawbacks of incorporating marketing into the sales function of an organization

Check new design of our homepage! Functional Organizational Structure A functional organizational structure is one of the most effective setup based on which organization functions. While it has its advantages, it also has a few disadvantages. Workspirited Staff Last Updated: Apr 9, Every organization functions on some basic principles and a particular structure.

Working by the principles of a particular organizational structure enables the achievement of a common goal, i. Assigning tasks, dividing and executing them, and working together to attain specific goals is possible in any organizational culture that functions on a structured hierarchy.

There are different types of organizational structures namely, the flat organizational structure, matrix organizational structure, a divisional organizational structure, pre-bureaucratic, bureaucratic, and post-bureaucratic structure, and a functional organizational structure.

It is the functional structure that we will discuss in detail, here. Functional Organizational Design A functional organization is designed on a strong hierarchy where the positions and functions of each employee are clearly specified, with each having a specific function to perform.

The organization may be divided into individual departments, where each department has a specific function, and all departments function individually to execute a project. Depending on the requirement of the organization, the type and function of each department will be decided. By grouping employees with similar skills, a department is formed to comprise a functional organizational structure.

All departments are governed by one sole authority, and all functions are monitored and coordinated by this authority. The functional organizational culture is most appropriate when an organization functions around only one product or service.

Some examples would include organizations that have individually functioning units such as human resources, sales and marketing, creative departments, accounts and finance, advertising, etc.

Let's take into consideration a store that designs and sells fashion clothing and accessories.

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Here, there will be a creative department that makes the designs. It will be the job of the accounts and finance department to keep a tab on the amount spent on creating the design and for bulk manufacturing.

The sales and marketing department will come up with specific plans to sell the products in question, the human resources department will ensure that employees are functioning to their highest potential, and the advertising department will come up with creative methods of attracting the consumer.

All these activities will be governed by the president and mid-level managers of the organization.

The benefits and drawbacks of incorporating marketing into the sales function of an organization

More products will lead to the creation of more departments and deeper hierarchies. Every department will have many other functions to perform, but these are the basic functions of each department.

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While this may be the ideal setup in the functional organizational structure and design, it is possible that one or more of these jobs will be outsourced to external organizations.E-commerce does not refer merely to a firm putting up a Web site for the purpose of selling goods to buyers over the Internet.

For e-commerce to be a competitive alternative to traditional commercial transactions and for a firm to maximize the benefits of e-commerce, a number of technical as well as enabling issues have to be considered.

The main drawback for incorporating marketing into the sales function of an organization is that what is good for one firm or company is not necessarily good for another firm or company of the same type.

What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? The benefit of incorporating marketing into the sales function of an organization is ultimately increased sales. Marketing can have great ideas for a product; however, you have to know how to get people to buy.

A combined effort of marketing %(23). Advantages and Disadvantages of Various Advertising Mediums April 8, By Lyve Alexis Pleshette 39 Comments If you are ready to get the word out about your business, one of the steps that you need to do is to select the right advertising medium where you will promote your small business.

What Are The Benefits And Drawbacks Of Incorporating Marketing Into The Sales Function Of An Organization.

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jhcakfjswwwwMARKETING AND ITS FUNCTIONS Marketing has a connective function in society. It connects supply and demand or production and consumption. At micro-level, marketing builds and maintains the relationship between producer and consumer.

At business unit level, marketing can . A quick look at perceived advantages and disadvantages of flex time may help you decide whether this approach makes sense for your business. Pros Employees may want or expect a flex time option.

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